Culture


Corporate Creed: You Will When You Believe

The idiom created by the co-founder of the company originated from Chinese Confucian culture and Mr. Wang Yangming's mind study, taking the "Xin" character from the five doctrine of the Confucianists, i.e. "Ren, Yi, Li, Zhi, Xin". Believe in the power of your heart; where there is a faith, there is a future.

Business Philosophy: The Best or Nothing

Derived from the classical writings <Shangshu-Yushu-Dayumo>. To be focused, professional and dedicated, striving for excellence over time.

Working Principle: Diligent & Organized

Derived from <Zeng Guofan's Family Letters>. Be meticulous, never slack off, pay attention to the details, be organized, and have a planned and step-by-step approach to doing things.

Team Culture: Trust, Inclusiveness, Pragmatism and Efficiency

Trust: the power entrusted to each other, and the friendship of caring for each other with sincerity. People cannot stand without faith, and businesses cannot thrive without faith;
Inclusive: Loyal, friendly, and responsible. The sea embraces all rivers, and inclusiveness creates a great team;
Pragmatic: No complaints, no self disturbance, no empty talk, down-to-earth struggle;
Efficient: Clarify goals, prioritize tasks, and quickly complete tasks in a systematic and meticulous manner.